본문 바로가기 주메뉴 바로가기

We are here to lead our clients to reach their
maximum media efficiency and effectiveness with the
best media strategy.

MAK, Media Audit Korea, is the only media management company
in South Korea that has taken the first step into a media auditing
service since 2014.

Our Mission

Maximizing the Efficiency
We help you to save media cost through maximizing the media efficiency with our top-level media management experience.
We have worked with many successful cases to say we are confident to keep you efficient in every way.
Maximizing the Effectiveness
We maximize clients’ media effectiveness to gain a competitive position through
an analysis using our powerful MAK data pool & resources. The quality of our
analysis is what we prioritize to gain our clients’ trust, so we are proud to support
you with what we have.
Driving Smarter Decisions
It analyzes the correlation between sales and advertising variables
across various media channels—including digital and
TV—using an AI-powered solution, with the purpose of
providing advertisers with optimal budget allocation and
media execution plans to maximize sales.

Our Services

  • Media Auditing & Planning Review

    We analyze every media execution detail and provide strategic & objective media planning.

    Service areas
    Media performance review & media auditing
    Agency review
    Media planning review
    Learn more

  • Pitch Management

    We minimize advertisers’ time and cost by supporting the agency search process using our pitch management database and experience.

    Service areas
    Incumbent agency review & evaluation
    Pitch consulting & management
    Performance evaluation of newly contracted agency
    Learn more

  • Media compliance Review

    We review media procedures and contract compliances for the media execution between agencies and media vendors.

    Service areas
    Media execution procedure review
    Agency media contract compliance review
    Agency media fee compliance review
    Learn more

  • MMM Analytics Consulting

    This service leverages MAK’s AI-powered solution to analyze the revenue impact of marketing and media spending across all channels.

    Scope of Service
    Analyze the actual revenue contribution and impact of all marketing elements and media spending
    Provide optimal budget guidelines based on the revenue impact of media and advertising expenses
    Deliver insights on cost optimization and media planning to maximize sales
    Learn more
​