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Our Services

Our Services

What is a “Media Auditing & Planning Review”?

Our “Media Auditing & Planning Review” service is an analysis of cost saving & efficient / effective media execution of your company. It measures and shows how well and how far you have reached your media effectiveness, price competitiveness, and media mix goal.
With our accumulated media data pool and professional experience, we analyze every media execution detail and provide strategic and objective “Media Auditing & Planning Review”.

Service areas
  • Media performance review & media auditing (monthly, quarterly, biannually, annually)
  • Agency review
  • Media planning review
Media scope
  • Digital (display, video, programmatic, social, mobile)
    • TV
    • OOH
    • Cinema
    • Newspaper
    • Magazines
    • Radio

What is a “Pitch Management”?

Selecting a perfect media agency can be very difficult. A “Pitch Management” is to help your company to select the most suitable media agency using MAK’s transparent and objective Agency Search Process. We analyze the media performance of the incumbent agency,
then proceed to find the appropriate candidate, so you can save your valuable time and effort looking for that perfect agency.

Service areas
    • Incumbent agency review & evaluation
    • Pitch consulting & management
  • Performance evaluation of newly contracted agency

What is a “Media Compliance Review”?

If you need to check the cost details of media spending between your agency and media vendors, we can be your guide. Our “Compliance Review” is to understand and verify the working procedure of cost related media execution and media buying to see if you are satisfied with media transaction. We review over every detail of media cost management to find any improvements to strengthen the transparent and contract-based media execution.

Service areas
    • Media execution procedure review
    • Agency media fee compliance review
  • Agency media contract compliance review

MMM Analytics Consulting

MMM (Marketing Mix Modelling) is a service that analyzes how various marketing and media expenditures influence sales performance, and develops rational budget and media execution plans to maximize revenue.

Scope of Service
  • Analyze the actual sales impact of all marketing elements and media spending
  • Provide optimal budget guidelines based on the revenue contribution of each media channel
  • Deliver insights on cost optimization and media planning to maximize sales
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