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Our Services

Our Services

What is a “Media Auditing & Planning Review”?

Our “Media Auditing & Planning Review” service is an analysis of cost saving & efficient / effective media execution of your company. It measures and shows how well and how far you have reached your media effectiveness, price competitiveness, and media mix goal.
With our accumulated media data pool and professional experience, we analyze every media execution detail and provide strategic and objective “Media Auditing & Planning Review”.

Service areas
  • Media performance review & media auditing (monthly, quarterly, biannually, annually)
  • Agency review
  • Media planning review
Media scope
  • Digital (display, video, programmatic, social, mobile)
    • TV
    • OOH
    • Cinema
    • Newspaper
    • Magazines
    • Radio

What is a “Pitch Management”?

Selecting a perfect media agency can be very difficult. A “Pitch Management” is to help your company to select the most suitable media agency using MAK’s transparent and objective Agency Search Process. We analyze the media performance of the incumbent agency,
then proceed to find the appropriate candidate, so you can save your valuable time and effort looking for that perfect agency.

Service areas
    • Incumbent agency review & evaluation
    • Pitch consulting & management
  • Performance evaluation of newly contracted agency

What is a “Compliance Review”?

If you need to check the cost details of media spending between your agency and media vendors, we can be your guide. Our “Compliance Review” is to understand and verify the working procedure of cost related media execution and media buying to see if you are satisfied with media transaction. We review over every detail of media cost management to find any improvements to strengthen the transparent and contract-based media execution.

Service areas
    • Media execution procedure review
    • Agency media fee compliance review
  • Agency media contract compliance review

What is a “ROAS Analysis”?

How does advertising(media) affect sales? There are too many options for too many things. MAK can eliminate the unnecessities and help you to stay on track. A “Return on Advertising Spending Analysis” is an analysis to find the correlation between the various advertising media factors and sales to provide the reasonable budget and media execution plan to maximize your sales. Our goal is to provide the media strategy & execution that will maximize your revenue and profit.

Service areas
  • Analyzing advertising and promotional impacts on sales and net profit
  • Analyzing media performance impacts on marketing and sales
  • Modeling of ROAS(and ROI) and optimized media planning
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