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We are here to lead our clients to reach their
maximum media efficiency and effectiveness with the
best media strategy.

MAK, Media Audit Korea, is the only media management company
in South Korea that has taken the first step into a media auditing
service since 2014.

Our Mission

Maximizing the Efficiency
We help you to save media cost through maximizing the media efficiency with our top-level media management experience.
We have worked with many successful cases to say we are confident to keep you efficient in every way.
Maximizing the Effectiveness
We maximize clients’ media effectiveness to gain a competitive position through
an analysis using our powerful MAK data pool & resources. The quality of our
analysis is what we prioritize to gain our clients’ trust, so we are proud to support
you with what we have.
Optimizing the Strategy
We optimize clients’ media strategy using our business insights and
top-level media management experience. We work with many types
of industries. Therefore, we can help to find the optimized media
solution for you.

Our Services

  • Media Auditing & Planning Review

    We analyze every media execution detail and
    provide strategic & objective media planning.

    Service areas
    Media performance review & media auditing
    Agency review
    Media planning review
    Learn more

  • Pitch Management

    We minimize advertisers’ time and cost by
    supporting the agency search process using
    our pitch management database and experience.

    Service areas
    Incumbent agency review & evaluation
    Pitch consulting & management
    Performance evaluation of newly contracted
    agency
    Learn more

  • Compliance Review

    We review media procedures and contract
    compliances for the media execution between
    agencies and media vendors.

    Service areas
    Media execution procedure review
    Agency media contract compliance review
    Agency media fee compliance review
    Learn more

  • ROAS Analysis

    We analyze every advertising and promotional
    key factor to maximize marketing results, such
    as revenue and profit.

    Service areas
    Analyzing advertising and promotional impacts
    on sales and net profit
    Analyzing media performance impacts on
    marketing and sales
    Modeling of ROAS(and ROI) and optimized
    media planning
    Learn more
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